Huka Gains Recognition as a Top Promoter

According to Bloomberg,  32 million people attend at least one festival a year. Despite this encouraging number, many festivals struggle to stay afloat.

mt currie newsHuka’s festivals stand out in a saturated market with Pemberton Music Festival and Tortuga Music Festival, named 8th and 18th respectively in top grossing festivals worldwide according to Pollstar.

With more options than ever, many fans are faced with the decision of which festival to attend. Huka is set apart from other promotors by specializing in the curation of fan experiences in beautiful location sites.

“Having a destination location is important. You don’t build brand or loyalty if you aren’t doing a bunch of things differently.” -Evan Harrison, Huka CEO


Pemberton Music Festival’s combination of diverse lineups and innovative site attractions create a memorable festival experience set below the epic Mount Currie in beautiful British Columbia, Canada.




From the mountains to the beach, Huka has perfected the destination model for festivals. Tortuga Music Festival, held in Ft. Lauderdale, FL, is known as “country music’s biggest beach party.” Tortuga’s fanbase counts down the days until the festival all year round, and that anticipation is driven by the feeling of having your toes in the sand while watching your favorite artist.



With this particular fan experience in mind, we introduced The Reef for 2017. The Reef is a daily upgrade that allows guaranteed up front viewing at the main stage ALL DAY, with easy access to bars and restrooms. Find more info here: Ticketing + The Reef


Stunning festival sites keeps fans coming back. Huka’s fan-driven strategic accommodations make the memories that are talked about year-round.

Check out the full Bloomberg article, America’s Music Festivals Could Use A Boost, With or Without U2.